Realize Your Brilliance

The Marketing Strategy You Need to Drive Predictable Growth


Ready to finally see the results you've been looking for?

If your goal is predictable growth (and whose isn’t?) then it’s critical that you’re covering all the bases of the Predictable Growth Triad:


If you’re missing any of these elements, it’s like pouring water into a leaky bucket and you will find:

That you know where you want to go but you (or your team) don’t have the tools or skills to get there.
That you’ve got the planning down pat, but progress is slow (or nonexistent).
That you and your team are working REALLY HARD, but only seeing sporadic results.
That you can’t quite put your finger on what’s working and what’s not.
That it always feels like you’re throwing spaghetti at the wall to see what sticks.
That tactics that worked before suddenly don’t, and you don’t know why or what to do about it.

Today’s marketing landscape is fast-paced and ever-changing. It can be well… overwhelming. And yet marketing has become a crucial component for organizations to succeed. What used to be a ‘nice to have’ is now essential.

At Rooby Marketing we have the depth of knowledge and experience to help you hone in on what will resonate with your prospects and customers, how to reach them and deliver results that add up. Together with our network of highly skilled marketers we apply our combined experiences to deliver a strategy that maps to your business objectives and key results (OKRs). And if you don’t have OKRs identified, no problem, we can help you.


As a Digital Marketer Certified Partner, we have a proven system for creating predictable growth in your business including the most up to date tools and tactics to support you in the ever changing digital marketing landscape.

As your Fractional CMO, we’ll help you identify where the holes are and support
you in systematically plugging them up, so all your hard work is rewarded with the predictable growth you’re looking for.


Sally Penders

A seasoned marketing leader who develops strategies, builds integrated marketing campaigns, and creates brands that connect with consumers. Sally’s expertise includes developing go-to-market strategies that drive revenue using a learned, data-driven approach.


Rachel Anzalone

With 20+ years in the trenches of entrepreneurship, brick and mortar small business, corporate enterprises, and the top tiers of digital marketing, Rachel’s expertise includes streamlining marketing systems and optimizing digital campaigns for growth.

Proud to Have Partnered With

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Our Clients:
Have had success and established their place in the market
Have well established products and services
Have had strong revenue growth that has leveled out or petered off
Have strong leadership and plenty of “doers”, but need guidance to drive a marketing strategy

That’s where we come in.

Rooby Marketing can augment your marketing department providing the leadership of a Fractional CMO to get you to the next level.


A Fractional CMO is an experienced, outsourced marketing executive who applies their expertise in strategy for:

Customer Value Journey
Funnel Development
Lead Generation
And more!

As a contract member of your team, a Fractional CMO offers leadership with no long-term commitment. You can utilize services that best serve your business: A one-time strategy roadmap, quarterly, or ongoing. You have the flexibility to adjust based on your business priorities, budget and resources.

A Fractional CMO has knowledge and access to resources that you may not, such as digital vendors and platforms available or at discounted rates. This may include such as Search Engine Optimization experts, graphic artists, website designers, advertising sites and more.

A Fractional CMO will lead your team to refine the marketing strategy based on your current business results and OKRs. A Fractional CMO may provide the following:


Go-to-Market Planning
A Go-To-Market Plan answers fundamental questions about why a business does what it does. It answers questions about what its products and services are, who benefits from their use and how they benefit. It is a guide for companies to stay on track.


Product / Market Fit
When trying to reach Product – Market Fit, the company needs first to determine the target customers and their underserved needs. After which, the business needs to find a way to define its value proposition, feature set, and lastly the user experience.


Target Marketing
Exploring specific data about the preferences of people who are predisposed to potentially buy your product can include where they live, age, gender, interests, education, relationship status, buying concerns and more.


Brand Building
Creating valuable connections with customers is the essence of building a brand. To accomplish this, companies need to have a clear idea about who they are, what they do, why they do it, who they do it for and how they make their customers’ lives more enjoyable, convenient, or valuable when they use their products.


Content & Digital Marketing
Drawing in customers may require a combination of paid, owned, and earned media. The mix of content, be it owned media that tells your story, bought media that finds buyers and draws them in, or earned media that generates interest and curiosity, the marketer has to build awareness and draw potential buyers.


Data, Product & Platforms
Understanding how prospects and customers are reacting to your offering is detailed and sensitive work. It includes formulating pricing strategies and offers. Working on detailed buyer/user personas, developing a product roadmap and interpreting data, including win/loss analyses.

Why Choose Rooby Marketing?

“Rachel Anzalone has a business mind that I find rare, unique and exceptional. If you are seeking a business & marketing strategy to take your business to the next level, Rachel is the person to hire.”

Andrew Gottlieb, Founder & CEO of No Typical Moments

“I've had the opportunity to work with Sally throughout my career at IBM. Sally possesses the skills of a great marketer. She understands the marketing process, can build and execute plans, is very creative, and has a strong sense of teamwork - whether she is leading the team or participating on the team, and certainly not afraid to roll up her sleeves to make things happen.”

Bob Girardi, Marketing Consultant

“Rachel not only is able to provide invaluable insight, wisdom and objective input in terms of marketing and building my brand, but also is able to help me see the bigger picture and find simple solutions to complex challenges within my business.”

Lisa Nichols, Founder & CEO of Motivating the Masses

“Sally has a great ‘can-do’ attitude and positive spirit. She has a good blend of being detail-oriented yet strategic, and possesses a good eye for design. Sally brings a unique and valuable perspective to many things which makes it a pleasure to work with her."

Kathleen Shay Duggan, Senior Marketing Services Director

“Rachel knows how to make anything she gets her hands on better — and that’s a skill as rare as it is precious. Trust me when I say: there’s no one out there like Rachel Anzalone. So if you get a chance… work with her.”

Hillary Weiss, Founder of Statement Piece Studio

“Rachel has helped to create clear, sustainable business and marketing strategies for me and my clients.”

Kerry Murphy, Founder & CEO of Inspired Living

“Innovative, creative thinking, attention to detail are all key skills of Sally’s that would bring tremendous value to any project she gets involved in.”

Joe Santoro, Sales Enablement Director

“Sally is a big picture director. She will surprise you with her creative ability along with outstanding management instincts.”

Peggy Tronolone, Marketing Director


First things first… Let’s get to know each other.

Schedule a time to connect and see if we’re a good fit for each other.

Rooby Marketing